“But I get it, email is probably the last thing you think of when it comes to your marketing. “First off,” I told her, “it is hardly just another expense, it is your brand.” The idea for this post came from someone who was trying to download a piece of content from my site, and when it wouldn’t let her register because it was account, she complained, “What do you have against Hotmail? Why should I incur yet another expense for my small business if I can get email for free?” Most people use a or similar account because it’s free and they’ve had it a long time.Īnd while you may have had a happening mullet hairstyle in the 90’s, just because you got it then, doesn’t mean you should keep it now. If you still use Hotmail, Gmail, AOL or other free email providers, I would suggest not. Are you using email marketing for your business and sending out a monthly newsletter but receiving low open rates…Īre you complaining about how to get your name out to your community…Īre trying to attract customers on the web with limited results…Ĭonsider it may be from the simple fact that you are using a free email provider because you don’t have your own domain.
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